Looking at making a first impression on tradeshow visitors

Make sure your stand is eye catching. Displays can be enhanced with lighting or high quality AV presentations and graphic displays these can provide an impressive company overview and will bring your products or services to life. Alternatives for those on a budget include pop up displays, banner stands and posters displays.

A lot of visitors to the exhibition will be seeing you for the first time and it is important that they remember you and your products. A good way to do this is to give out a brochure or a promotional leaflet, this works even better if your business card is attached. Make sure that all of your business stationery is up date and your logo and identity remains consistent throughout.

People will want to order from you on the day so make sure you have enough order forms to hand.

Make sure all your staff are appropriately dressed and where possible, are wearing printed T-Shirts; this is an ideal way for you to convey a professional image of your company.

Customers like to take gifts home from exhibitions. This can include anything from a box of chocolates, a CD ROM or a free product and don't forget the promotional merchandise, all prominently displaying your company logo and contact details.

Keep a record of all customers who have taken an interest in your stand, try to take down as many names, addresses, phone numbers and e-mail addresses, as you possible can. This will help you in the next section.

How important is the PLANNING before the Exhibition?

It is important to plan your marketing strategy early and decide what promotional material you will need before, during and after the exhibition.

Many exhibitors let their current customers know where their stand is located a few weeks before. You can do this through an advert on your website, an email campaign or a direct mail shot, it is also a good idea to remind people of any special offers you will be offering on the day. No matter what your budget there are always ways to maximize your success, a printed brochure, leaflets, mail shots, email campaigns and web advertising are all ways to generate visits to your stand.

It's also imperative that marketing get the attendee list and announce upcoming products. At the same time, sales reps need to get contact attendees book meetings far in advance of the show, where the rep can conduct demos or meet one on one with key accounts at the booth. Some companies reserve a hospitality suite in one or several of the local hotels to conduct meetings, if you don't have a large enough meeting space.

Tradeshow Exhibitors Network Intro

A knowledge forum for trade show exhibitors who are planning for an upcoming high quality trade show exhibits, conventions and expos. We want to enhance the expertise of professionals in exhibit and event marketing through education, information and networking. TSE Network professional members represent both exhibit managers and suppliers to the industry.

Find number of resources to promote your tradeshow, drive traffic to your trade show booth, and maximize customer interaction at your trade show booth. Trade show participation is significant opportunity to enhance brand and product visibility, promote new and existing products, generate leads and drive meaningful sales.