Make sure your stand is eye catching. Displays can be enhanced with lighting or high quality AV presentations and graphic displays these can provide an impressive company overview and will bring your products or services to life. Alternatives for those on a budget include pop up displays, banner stands and posters displays.
A lot of visitors to the exhibition will be seeing you for the first time and it is important that they remember you and your products. A good way to do this is to give out a brochure or a promotional leaflet, this works even better if your business card is attached. Make sure that all of your business stationery is up date and your logo and identity remains consistent throughout.
People will want to order from you on the day so make sure you have enough order forms to hand.
Make sure all your staff are appropriately dressed and where possible, are wearing printed T-Shirts; this is an ideal way for you to convey a professional image of your company.
Customers like to take gifts home from exhibitions. This can include anything from a box of chocolates, a CD ROM or a free product and don't forget the promotional merchandise, all prominently displaying your company logo and contact details.
Keep a record of all customers who have taken an interest in your stand, try to take down as many names, addresses, phone numbers and e-mail addresses, as you possible can. This will help you in the next section.
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